Pricing guide
Alternatives
Kit (ConvertKit) Alternatives in 2026: Official Prices, and When a Switch Makes Sense
Official USD prices for Kit (formerly ConvertKit) and commonly compared tools — ActiveCampaign, MailerLite, Mailchimp, Brevo, and others — checked on November 13, 2026. Covers both Kit and ConvertKit names.
On this page
The short answer
Kit is the current official name for the product long searched as ConvertKit. The official site still says “Formerly ConvertKit,” and this guide covers both names. People look for Kit or ConvertKit alternatives when they want a mid-market automation and CRM path, a different official free-plan cap, or a contact-tier ladder that is not framed as a creator product. Sometimes official Kit still fits, especially official Free up to 10,000 subscribers or official “no sending limits on any of our plans.”
On November 13, 2026 (America/Denver), kit.com/pricing — displayed “For 1,000 email subscribers” — showed:
- Free: $0 a month, officially up to 10,000 subscribers, with official card items including unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and selling digital products and subscriptions. Official FAQ: the Free plan is for building an audience of up to 10,000 subscribers.
- Creator: $33 a month, or $390 billed yearly, with official page copy “Save $78 per year” and “Pay yearly—save 17%,” plus a 14-day free trial with no credit card required. Official “everything in Free, plus” items included unlimited visual automations, unlimited email sequences, Kit MCP, polls, removal of Kit branding, SMS marketing, apps and integrations, RSS campaigns, and 24/7 email and chat support.
- Pro: the page showed a regular $66 monthly price and a limited-time $50 a month offer, plus $593 billed first year with official copy “Save $355 first year” and a footnote that the discount applies only to the first year of Pro and that the plan renews at the standard rate after that. Official “everything in Creator, plus” items included Subscriber Signals, a Growth Concierge team, engagement analytics, unlimited users, an insights dashboard, deliverability reporting, subscriber engagement scoring, collaborative editing, Facebook custom audiences, a newsletter referral system, editing links in sent broadcasts, and 24/7 priority email and chat support.
The official compare table lists subscribers as “The total number of subscribers you can manage in your account. Subscribers are only counted if they are unique and active,” and it marks Free as up to 10,000 and Creator and Pro as Unlimited. Official FAQ still talks about subscriber tiers: if you go over a plan’s limit, Kit “automatically upgrade[s] it to the next subscriber tier.” Official FAQ also says downgrades after list cleaning are manual (email help@kit.com). In other words, official Creator and Pro are not capped the way Free is at 10,000, but the price you see is still the official price for the subscriber band selected on the slider (we recorded the 1,000-subscriber display). We did not transcribe every official slider step, and we are not inventing prices at other list sizes.
Official FAQ: “There are no sending limits on any of our plans at Kit. You can send as many emails as you want on any of our plans.” Official trial: 14 days on Creator or Pro, no credit card; after the trial you add a card to keep those plans or continue on Free. Official refund FAQ: a refund is available within the first 30 days of the date you signed up, on monthly or annual plans — a vendor policy, not a coupon from this site. Official paid plans also advertise a free migration service.
Common official alternatives, recorded the same day:
- ActiveCampaign: no official free plan; Starter from $15 / $19 a month at a 1,000-contact minimum; Plus from $49 / $59. Official send caps are 10× / 12× / 15× of the contact limit, not Kit's official “no sending limits.” See ActiveCampaign pricing.
- MailerLite: official Free at 250 subscribers and 2,500 emails a month; Comfort from $12 ($10.80 yearly-billed) at 500 subscribers, with a 10× send cap. See MailerLite alternatives.
- Mailchimp: official Free at 250 contacts and 500 sends a month; Essentials from $13 at 500 contacts. See ActiveCampaign vs Mailchimp.
- Brevo: official free-forever plan; Starter $9 a month or $97 a year, from 5,000 emails a month. See Brevo alternatives.
See ActiveCampaign's official plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
How we researched this guide
Kit prices, plan names, the 1,000-subscriber display, compare-table subscriber caps, trial and refund FAQ, and the “no sending limits” line come from kit.com/pricing and the official FAQ on that page, checked November 13, 2026 (America/Denver). Other vendors are sourced from their official pricing pages or catalogs, as cited at the end. We did not invent Kit prices at slider steps we did not record, and we did not treat the limited-time Pro offer as a coupon from this site.
When official Kit (ConvertKit) still fits
Stay on official Kit when the published product matches the work:
- You want an official free plan up to 10,000 subscribers, with official unlimited landing pages, forms, and broadcasts, and you can live inside that cap. That official free ceiling is much larger than official Mailchimp Free, Klaviyo Free, or MailerLite Free (all 250 contacts, profiles, or subscribers on the date we checked).
- Official “no sending limits on any of our plans” is the reason you chose Kit. Official ActiveCampaign, Mailchimp, and MailerLite Comfort all publish send caps (10× or similar). If you send far above those official multiples, Kit's official FAQ is the clearer published match.
- You want official Creator items at the 1,000-subscriber display — visual automations, sequences, SMS, branding removal — at the official $33 a month or $390 billed yearly, or official Pro items (unlimited users, concierge, analytics, Subscriber Signals) at the official regular $66 or the current limited-time $50 / first-year $593 offer, knowing that offer renews at the standard rate.
- You want official creator commerce items on the Free card (digital products and subscriptions) or official paid-newsletter features described on Kit's site, and you do not need ActiveCampaign's official CRM add-on path.
If those official limits are why Kit works, a switch is optional.
When an official alternative may fit better
ActiveCampaign is a reasonable official step when you want mid-market email plus a CRM add-on path, a four-plan contact ladder with published yearly-billed rates past creator-style packaging, and official Plus or Pro items (landing pages and generative AI on Plus, CRM and SMS add-ons from Plus upward, predictive sending and conditional content on Pro). Official ActiveCampaign starts at the same 1,000-contact size as the Kit display we recorded, but it has no official free plan and official send caps, and official Starter is tighter than official Kit Creator on several published items (Starter: five automation actions, five lists, email only, two-seat maximum). Official Plus at $59 or $49 yearly-billed is above official Creator's $33 / $390 yearly display. Compare feature grids, not only the row price.
MailerLite may fit if official Comfort at $12 a month ($10.80 yearly-billed) at 500 subscribers, or $19 / $17.10 at 1,000 subscribers, is enough, including Comfort's official 10× send cap and official website / landing-page items. Official MailerLite Free (250 subscribers, 2,500 emails) is smaller than official Kit Free (10,000 subscribers, no official send cap).
Mailchimp may fit if official Essentials or Standard at 500 contacts, Pay As You Go, or Mailchimp's official nonprofit process is the point. Official Free caps are much tighter than official Kit Free.
Brevo may fit if official Starter at $9 a month (from 5,000 emails) or official Standard at $18, with official automation on Standard, is the quote you want. Official Brevo Free allows up to 300 emails a day after the account is approved for sending, which is a different official free cap than Kit's 10,000-subscriber Free plan with no official send limit.
Official trial, refund, and billing details worth reading twice
Official trial FAQ: the Creator or Pro trial is 14 days, with no credit card required to start. When the trial ends, you add a credit card to continue on Creator or Pro, or you can continue on Free. You can also add billing before the trial ends so the account does not lapse.
Official refund FAQ: whether you are on a monthly or an annual plan, Kit says it can give you a refund as long as you are within the first 30 days of the date you signed up. The official copy says the team will cancel the account and send the refund, and that it can take 3–5 days to show up on the card. The same FAQ points cost-sensitive users back to official Free, up to 10,000 subscribers. Those are vendor terms, not promises from this site, and they are not a coupon we issue.
Official FAQ on list growth: when you go over a plan’s limit, Kit automatically upgrades to the next subscriber tier so sending and collection continue. Official FAQ on shrinking a list: downgrades are manual at the time we checked; the official instruction is to email help@kit.com if you plan to delete subscribers and want the subscription adjusted. That matters if you assumed “Unlimited” on the Creator/Pro compare row meant a single flat official price at every list size. The compare table does say Unlimited subscribers on Creator and Pro, and the slider still prices “for 1,000 email subscribers” (and other official bands). We recorded the 1,000-subscriber display only.
Official paid plans advertise free migrations: official FAQ says Kit offers a free migration service for any creator on a paid plan, covering subscriber lists and automations.
The limited-time Pro offer must be quoted as a vendor promotion. Official footnote: the discount applies only to the first year of Pro, then the plan renews at the standard rate. We are not extending that offer, and we are not treating “Save $355 first year” as a price we independently recalculated from a hidden month-to-month rate.
Official prices at the 1,000-subscriber or 1,000-contact display
| Official item (13 Nov 2026) | Published price at the 1,000 band | Official send rule | Official list cap at this entry |
|---|---|---|---|
| Kit Free | $0 (Free itself is up to 10,000 subscribers) | Official FAQ: no sending limits on any plan | 10,000 on Free |
| Kit Creator | $33/month or $390 billed yearly (1,000-subscriber display) | No official sending limits | Compare table: Unlimited on Creator; price still follows the slider band |
| Kit Pro | Regular $66/month; limited-time $50/month and $593 first year, then standard rate | No official sending limits | Compare table: Unlimited on Pro; same slider-band caveat |
| ActiveCampaign Starter | $19/month or $15 yearly-billed | 10× contacts (10,000 sends at 1,000) | Plan minimum 1,000; Starter max 25,000 |
| ActiveCampaign Plus | $59/month or $49 yearly-billed | 10× (10,000 sends) | 1,000 minimum; catalog continues past 25,000 |
| MailerLite Comfort | $19/month or $17.10 yearly-billed | 10× tier ceiling (10,000 emails) | Priced by official subscriber steps |
| MailerLite Power | $39/month or $35.10 yearly-billed | Unlimited emails, official fair use | Official subscriber steps |
| Brevo Starter | $9/month or $97/year | Official card: from 5,000 emails/month (send-framed; confirm the calculator) | Not a 1,000-contact card in the copy we recorded |
Compare ActiveCampaign's official quote
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
Related: ActiveCampaign alternatives, MailerLite alternatives, ActiveCampaign review.
FAQ
Is ConvertKit the same as Kit?
Yes, in official naming. The official site is kit.com and still says “Formerly ConvertKit.” This article covers both search names.
Is ActiveCampaign cheaper than Kit?
At the official 1,000-contact / 1,000-subscriber display, official ActiveCampaign Starter ($15–$19) is below official Kit Creator ($33 or $390 a year). Official Plus ($49–$59 yearly-billed or month-to-month) is above official Creator. Official Kit Free ($0 up to 10,000 subscribers) has no official ActiveCampaign free equivalent. Feature and send rules differ; official Kit states no sending limits, official ActiveCampaign does not.
Do you offer a Kit or ActiveCampaign coupon?
No. Official Kit yearly copy, the limited-time Pro offer, and official refund terms are vendor offers. This site does not publish coupon codes.
Does Kit still have sending limits?
Official FAQ on the pricing page, checked November 13, 2026: there are no sending limits on any Kit plan. Confirm the live FAQ if you send unusually high volume, and do not assume another vendor's 10× cap works the same way.
What if I already have a list on Mailchimp or ActiveCampaign?
Official Kit FAQ: paid plans include a free migration service that the vendor says covers subscriber lists and automations. That is Kit's offer, not a service this site provides.
Sources and method
Checked November 13, 2026 (America/Denver): Kit pricing (formerly ConvertKit), including the 1,000-subscriber display, compare table, and official FAQ; ActiveCampaign pricing and official USD catalog; MailerLite pricing; Mailchimp pricing; Brevo pricing.