Pricing guide
Comparison
ActiveCampaign vs HubSpot in 2026: Official Marketing Prices and What Each Suite Includes
Official USD prices and published limits for ActiveCampaign and HubSpot Marketing Hub, checked on November 13, 2026. HubSpot is a multi-hub platform; this comparison does not treat ActiveCampaign as a full suite replacement.
On this page
The short answer
ActiveCampaign and HubSpot both sell contact-based marketing software, but they are not the same kind of product on their official pricing pages. ActiveCampaign publishes four marketing plans (Starter, Plus, Pro, Enterprise) around email, automation, and optional CRM and SMS add-ons. HubSpot publishes a free CRM, a Starter bundle that packages several Starter hubs together, and standalone Marketing Hub Professional and Enterprise plans that sit inside a much larger platform (Sales Hub, Service Hub, CMS, Data, and other products).
On November 13, 2026 (America/Denver):
- ActiveCampaign, at the official 1,000-contact minimum, listed USD rates of $19 / $59 / $99 / $179 a month for Starter / Plus / Pro / Enterprise, or $15 / $49 / $79 / $145 a month billed yearly ($180 / $588 / $948 / $1,740 a year). There was no free plan on the official pricing page. A 14-day trial and a 30-day money-back guarantee were advertised. Details are in our ActiveCampaign pricing guide.
- HubSpot, from the official Marketing pricing catalog that hubspot.com/pricing/marketing loads, listed HubSpot Free at $0; Marketing Hub Starter (and the Starter CRM-suite bundle) at a list price of $20 per month per seat, with a named new-customer promotion of $10 per month month-to-month or $7 per month billed annually ($84 a year); Marketing Hub Professional at a list price of $890 per month, or $800 per month billed annually ($9,600 a year), with required onboarding listed at $3,000; and Marketing Hub Enterprise at $3,600 per month billed annually ($43,200 a year), with required onboarding listed at $7,000. Official included contacts were 1,000 on Starter, 2,000 on Professional, and 10,000 on Enterprise. Official included core seats were 1 / 3 / 5.
Those dollar figures are official catalog or list prices plus one official Starter promotion, not discounts from this site. HubSpot Marketing Hub Professional and Enterprise already cost more, at the official starting bands, than any official ActiveCampaign self-serve plan we recorded at 1,000 contacts. That is a price comparison, not a claim that the two products include the same hubs, seats, or onboarding.
See ActiveCampaign's official plans
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How we researched this comparison
On November 13, 2026, we recorded ActiveCampaign prices from activecampaign.com/pricing and from the official USD catalog at https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD. We recorded HubSpot Marketing prices, included contacts and seats, onboarding amounts, and the Starter promotion from HubSpot's official public product API that the Marketing pricing page uses (getPublicProductGroups for the MARKETING group, USD, US), and we confirmed plan names against hubspot.com/pricing/marketing.
We did not invent prices, star ratings, or a long hands-on test. We also did not treat ActiveCampaign as a substitute for HubSpot's full multi-hub platform. Where a HubSpot product is Sales Hub, Service Hub, or another line, we say so.
All dollar amounts are USD.
These are not interchangeable suites
This is the most important official-page difference, before any table.
HubSpot's official Marketing merch cards, in the catalog we recorded, are HubSpot Free, a Starter card that maps to the CRM suite Starter bundle, Marketing Hub Professional, and Marketing Hub Enterprise. The Starter bundle officially packages Starter versions of Sales Hub, Marketing Hub, Service Hub, CMS Hub, and Operations Hub. Professional and Enterprise Marketing prices below are for Marketing Hub, not for a similarly bundled suite at those tiers. Extra core seats have their own official prices. Marketing Hub Professional and Enterprise also list required onboarding.
ActiveCampaign's official pricing page is a four-plan marketing ladder with optional Pipelines and sales engagement CRM add-ons, plus SMS and WhatsApp add-ons, from Plus upward. It does not publish a HubSpot-style menu of Marketing, Sales, Service, CMS, and Operations hubs as separately priced products.
If you need a full HubSpot-style platform — sales pipeline, service desk, CMS, and operations tools under one vendor — official HubSpot packaging is aimed at that job. If you need email, automation, and a CRM path at ActiveCampaign's officially published contact-tier prices, that is the comparison this article can support. It is not honest to say ActiveCampaign "replaces HubSpot" as a suite.
Official prices at a glance
| Item | ActiveCampaign (official, 13 Nov 2026) | HubSpot Marketing (official, 13 Nov 2026) |
|---|---|---|
| Free plan | None on the pricing page we checked | HubSpot Free, $0 |
| Paid entry | Starter, from $19/month month-to-month or $15/month billed yearly at 1,000 contacts | Marketing Hub Starter / Starter bundle: list price $20 per month per seat; official new-customer promotion $10/month month-to-month or $7/month billed annually. Includes 1,000 contacts and 1 core seat |
| Mid paid plan | Plus $59/month ($49 yearly-billed) or Pro $99/month ($79 yearly-billed) at 1,000 contacts | Marketing Hub Professional: $890/month list, or $800/month billed annually ($9,600 a year). Includes 2,000 contacts and 3 core seats. Required onboarding listed at $3,000 |
| High paid plan | Enterprise $179/month ($145 yearly-billed) at 1,000 contacts; prices rise with the official contact ladder | Marketing Hub Enterprise: $3,600/month billed annually ($43,200 a year) in the catalog we recorded. Includes 10,000 contacts and 5 core seats. Required onboarding listed at $7,000 |
| Extra seats | Official included seats 1 / 1 / 3 / 5. We did not verify a public per-seat dollar rate in the AC catalog entitlements | Official extra Professional core seats $50/month list, or $45/month billed annually. Official extra Enterprise core seats $75/month billed annually |
| Trial or guarantee | 14-day free trial (no credit card needed) and a 30-day money-back guarantee, as advertised | We are not inventing a HubSpot Marketing trial length that the catalog payload did not state. Check the official pricing page for current trial copy |
| Onboarding fee | Not listed as a required dollar amount on the AC pricing page we checked | Official required onboarding $3,000 (Professional) and $7,000 (Enterprise) |
| Official promotions (vendor, not this site) | None recorded as a percent-off coupon on the AC pricing page | Named Starter banner: "Save up to 65% on Starter," new customers, limited time, monthly or annual |
The Starter promotion is HubSpot's official offer, described in the catalog as a named discount on the Starter bundle. The $20 figure is the official list price in the same payload. After the promotion ends, or if you are not eligible, the list price is the figure to budget. We do not issue HubSpot coupon codes.
Contact bands do not line up
ActiveCampaign's official catalog starts at 1,000 contacts on every paid plan and publishes many higher tiers (2,500, 5,000, 10,000, 25,000, and so on). Starter stops at 25,000 contacts.
HubSpot Marketing official inclusions are 1,000 contacts on Starter, 2,000 on Professional, and 10,000 on Enterprise. Additional marketing contacts exist as official quantity packs in the same catalog (the Professional pack size in the payload was 5,000 additional contacts; Enterprise included 10,000 and listed additional enterprise marketing contacts). We did not record a complete public dollar ladder for every extra-contact pack in this article, so we are not inventing per-thousand HubSpot overage rates. If your list is larger than the included band, use HubSpot's official calculator.
A side-by-side at "1,000 contacts" is therefore only clean for ActiveCampaign's paid entry and for HubSpot Starter's included band. Official Marketing Hub Professional already includes 2,000 contacts in its $800–$890 monthly starting price. Official Enterprise already includes 10,000. Comparing those starting prices with ActiveCampaign at 1,000 contacts overstates how far you can stretch the HubSpot mid and high tiers downward, and understates them if you actually need 10,000 contacts and five seats.
At official ActiveCampaign tiers we did record, month-to-month Plus is $239 at 10,000 contacts ($189 yearly-billed), and Pro is $469 ($375 yearly-billed). Official Marketing Hub Enterprise, which includes 10,000 contacts, is $3,600 a month billed yearly, before onboarding. Official Marketing Hub Professional, which includes only 2,000 contacts, is already $800–$890 a month before extra contacts or extra seats.
What official packaging includes
ActiveCampaign. The official comparison grid puts multi-step automation on all four plans, with Starter limited to five actions per automation, five lists, 15 business goals, email-only sending, and one included seat (two maximum). Plus adds cross-channel marketing, generative AI for content and images, landing pages and site messages, and access to CRM and SMS add-ons. Pro adds predictive sending, conditional content, advanced segmentation, and three seats. Enterprise adds SSO, HIPAA support as listed, Salesforce-class CRM integrations, five seats, and a dedicated account team. Email-send caps are officially 10× contacts on Starter and Plus, 12× on Pro, and 15× on Enterprise.
HubSpot Marketing. Official packaged quantities in the catalog we recorded include 500 HubSpot Credits on Starter, 3,000 on Professional, and 5,000 on Enterprise, plus 10 million custom events on Professional and 30 million on Enterprise. The official pricing-page app also describes credits as purchasable in packs or pay-as-you-go at a stated $0.010 per credit in on-page copy we saw in the official frontend, with credits resetting monthly; confirm that rate on the current page or HubSpot's product catalog. Marketing Hub is one product line. The Starter merch card is a multi-hub bundle. Professional and Enterprise Marketing prices do not automatically include Sales Hub Professional or Service Hub Professional.
We are not building a feature-by-feature scorecard from marketing slogans. If a specific HubSpot tool (ads management, CMS, ticketing, AEO, and so on) is decisive, confirm it on the official plan comparison for that hub, then add that hub's official price. Do not assume it is inside the Marketing Hub Professional number above.
How to choose from official limits, not from testimonials
If you want an official free starting point, HubSpot publishes one; ActiveCampaign, on the date we checked, published a 14-day trial instead.
If your need is email and automation at a few thousand contacts, official ActiveCampaign Starter or Plus prices at 1,000–5,000 contacts are far below official Marketing Hub Professional ($800–$890 a month plus $3,000 onboarding). Official HubSpot Starter, at a $20 list price per seat or the current official new-customer $7–$10 promotional rates, is the HubSpot figure in the same neighborhood as ActiveCampaign Starter — with a 1,000-contact inclusion and a bundled set of Starter hubs, not ActiveCampaign's Plus-or-Pro automation grid.
If you already live in HubSpot's CRM and you need official Marketing Hub Professional or Enterprise capabilities (and you can budget the official starting prices, seats, extra contacts, and onboarding), that is a HubSpot decision. ActiveCampaign's official Enterprise plan at 10,000 contacts was $739 a month month-to-month or $589 yearly-billed — still not a feature-equivalent to Marketing Hub Enterprise at $3,600 a month, and not a replacement for Sales or Service Professional.
If you need a sales pipeline inside the same vendor, ActiveCampaign documents CRM add-ons on Plus, Pro, and Enterprise; HubSpot documents Sales Hub as its own priced line, and includes Sales Hub Starter only in the Starter bundle we recorded. Get both official quotes rather than assuming one add-on equals the other product.
Check ActiveCampaign's current official quote
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
Related guides: ActiveCampaign pricing in 2026, HubSpot alternatives, and ActiveCampaign alternatives.
FAQ
Is ActiveCampaign cheaper than HubSpot?
At the official starting bands we recorded on November 13, 2026, yes for ActiveCampaign's four marketing plans versus Marketing Hub Professional ($800–$890 a month plus $3,000 onboarding) and Enterprise ($3,600 a month plus $7,000 onboarding). Versus HubSpot Starter, the official list price is $20 per seat per month, with a limited new-customer promotion at $10 or $7, which overlaps the official ActiveCampaign Starter band at 1,000 contacts. The products and included hubs are not the same.
Does HubSpot have a free plan?
Yes. The official Marketing catalog lists HubSpot Free at $0.
Does ActiveCampaign have a free plan?
Not on the official pricing page we checked. It advertises a 14-day free trial.
Is ActiveCampaign a full HubSpot replacement?
Not on the official packaging we reviewed. HubSpot sells multiple hubs. ActiveCampaign sells a marketing platform with optional CRM and messaging add-ons. Treat them as overlapping tools, not as identical suites.
Is the HubSpot $7 or $10 Starter price a coupon from this site?
No. It is an official new-customer promotion in HubSpot's Marketing catalog and pricing-page banner ("Save up to 65% on Starter"). The official list price in the same catalog is $20 per month per seat. Read HubSpot's current terms for eligibility and duration.
Sources and method
- ActiveCampaign official pricing page and official USD catalog
https://www.activecampaign.com/marketing/api/v1/pricing-catalog?c=ac2024¤cy=USD, checked November 13, 2026 (America/Denver). - HubSpot official Marketing pricing page and the official public product catalog it loads (
PublicProductRpc/getPublicProductGroups, product group MARKETING, currency USD, country US), checked the same day. Source for list and promotional Starter prices, Marketing Hub Professional and Enterprise monthly and annual totals, included contacts and seats, extra-seat prices, required onboarding amounts, and the Free plan. - HubSpot product and services catalog: legal.hubspot.com/hubspot-product-and-services-catalog.
No unofficial "HubSpot pricing 2026" blogs were used for dollar figures. If either vendor changes a published rate after this date, the official page is the authority.