Pricing guide
Alternatives
Brevo (Sendinblue) Alternatives in 2026: Official Prices, and When Brevo Still Fits
Official USD prices for Brevo — the official successor name to Sendinblue — compared with ActiveCampaign, MailerLite, Mailchimp, Kit, and others, checked on November 13, 2026.
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The short answer
Brevo is the official current name for the product long searched as Sendinblue. Official Brevo site copy still sends people looking for a Sendinblue page to brevo.com. This guide covers both names. People look for Brevo or Sendinblue alternatives when they want a contact-tier marketing-automation ladder, a CRM add-on path, or official plan packaging that is not framed around monthly email amounts. Sometimes official Brevo still fits, especially official Free and official Starter at $9 a month.
On November 13, 2026 (America/Denver), brevo.com/pricing showed:
- Free forever, no credit card needed. Official FAQ: when you create an account you automatically have a Free plan to upload contacts; once the account is approved for sending, you can send up to 300 emails per day. Official FAQ also says no credit card is required to sign up.
- Starter: official copy $9 per month in USD, or $97 per year, “from 5,000 emails per month.” Official card items included email and SMS (SMS credit sold separately), a drag-and-drop editor, templates, an AI content generator, MCP for ChatGPT and Claude, advanced segmentation, forms, basic reporting, email support in six languages, and no Brevo logo. Official positioning: “Best for single users starting with email and multi-channel marketing.”
- Standard: official copy $18 per month in USD, or $194 per year. Official “everything in Starter, plus” items included unlimited automated multi-step workflows, A/B testing, advanced email reporting, click heatmaps and geography and device reports, AI send-time optimization, web and event tracking, and landing pages (1 page included), plus no Brevo logo. Official positioning: “Best for small businesses ready to automate and test campaigns.”
- Professional: official copy $499 per month in USD, or $5,389 per year, “from 150,000 emails per month,” with 10 seats included. Official additions included additional marketing channels (WhatsApp, popups, mobile and web push), multi-user access, and contact scoring, among other listed items. Official positioning: “Best for teams leveraging data and AI to drive growth across channels.”
- Enterprise: official copy for companies with 1 million-plus contacts needing custom solutions and full data control — talk to sales. Official “everything in Professional, plus” items included multi-account management, custom objects, and Brevo Mobile Wallet, among other listed items.
The official page advertised yearly billing at −10%. The official annual totals we recorded ($97, $194, $5,389) match that idea versus twelve times the official monthly rates ($108, $216, $5,988), with ordinary rounding on the Professional yearly figure (12 × $499 = $5,988; official yearly copy was $5,389). Those yearly totals are vendor prices, not coupons from this site.
Official FAQ also describes a pay-as-you-go option: credits do not expire; one email sent equals one credit deducted; PAYG does not include phone support; you can buy more credits or shift to a monthly plan. Official FAQ: you can cancel a plan at any time from the account; data can be stored or deleted on request. Official FAQ: monthly subscriptions are 30-day periods, charged at the beginning of each period, via Adyen or PayPal.
The public cards we recorded were framed around monthly email amounts (“from 5,000 emails,” “from 150,000 emails”). We did not invent a contact cap for Starter or Standard, and we did not transcribe a complete official contact ladder that the public cards did not print. Confirm whether your official quote is send-based, contact-based, or both on Brevo's live calculator.
Common official alternatives, recorded the same day:
- ActiveCampaign: no official free plan; contact-tiered Starter / Plus / Pro / Enterprise from $15 / $49 / $79 / $145 a month billed yearly (or $19 / $59 / $99 / $179 month-to-month) at a 1,000-contact minimum, with official 10× / 12× / 15× send caps. See ActiveCampaign pricing.
- MailerLite: official Free at 250 subscribers; Comfort from $12 a month ($10.80 yearly-billed) at 500 subscribers, with a 10× send cap. See MailerLite alternatives.
- Mailchimp: official Free at 250 contacts; Essentials from $13 at 500 contacts. See ActiveCampaign vs Mailchimp.
- Kit (formerly ConvertKit): official Free up to 10,000 subscribers and official “no sending limits on any of our plans.” Creator $33 a month or $390 billed yearly at the 1,000-subscriber display. See Kit (ConvertKit) alternatives.
See ActiveCampaign's official plans
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
How we researched this guide
Brevo prices, plan names, yearly totals, Free-plan FAQ, PAYG FAQ, and Enterprise positioning come from brevo.com/pricing and the official FAQ on that page, checked November 13, 2026 (America/Denver). Official site copy also directs Sendinblue page requests to brevo.com, which is why this article uses both names. Other vendors are sourced from their official pricing pages or catalogs, as cited at the end.
When official Brevo still fits
Stay on official Brevo when the published limits match the work:
- You want official Free forever, no credit card, and official sending of up to 300 emails a day after the account is approved. That official free send rule is different from official Mailchimp Free (500 a month and 250 a day) and official Kit Free (no official send cap, 10,000-subscriber cap).
- Official Starter at $9 a month or $97 a year, from 5,000 emails a month, is enough, including official Starter items such as forms, segmentation, an AI content generator, and email support. That official paid entry is below official ActiveCampaign Starter, which does not publish a band below 1,000 contacts and starts at $15–$19.
- Official Standard at $18 or $194 a year is the first official Brevo plan whose card lists unlimited automation workflows, A/B testing, landing pages (1 included), and AI send-time optimization. Official ActiveCampaign Starter is in a similar dollar neighborhood at 1,000 contacts but uses a different official feature grid and a 10× send cap.
- Official PAYG credits that do not expire match irregular sending better than a monthly contact-tier plan.
- Official Professional ($499 a month or $5,389 a year, from 150,000 emails, 10 seats) or official Enterprise (1 million-plus contacts, talk to sales) is the band you actually need, including official extra channels on Professional (WhatsApp, popups, push).
If those official limits are why Brevo works, a switch is optional.
When an official alternative may fit better
ActiveCampaign is a reasonable official alternative when you want a contact-tiered four-plan ladder with published yearly-billed rates, official Plus or Pro automation and AI items, and a CRM add-on path from Plus upward, and you can accept no official free plan plus official send caps. At 1,000 contacts, official AC Starter is $19 or $15 yearly-billed — above official Brevo Starter's $9 / $97 year, and close to official Brevo Standard's $18 / $194 year, with a different official feature story. Official Plus ($59 or $49 yearly-billed) is well below official Brevo Professional ($499 or $5,389 a year) and is not a like-for-like package: official Professional is framed from 150,000 emails a month with 10 seats; official Plus is a contact-tier plan with one included seat and a 10× send cap, plus add-on CRM and SMS. Compare official inclusions, not only the headline dollars.
MailerLite may fit if official Comfort's $12 starting price (or $10.80 yearly-billed) at 500 subscribers, official active-subscriber counting, or official Power unlimited emails (fair use) is the better published match. Official MailerLite Free (2,500 emails a month, 250 subscribers) is a different official free cap than Brevo's 300 emails a day after approval.
Mailchimp may fit if official Essentials or Standard at 500 contacts, official Pay As You Go, or the official nonprofit process is the point.
Kit may fit if you are a creator and official Free up to 10,000 subscribers, or official no sending limits, is why you looked.
HubSpot may fit if you want an official free CRM or official multi-hub Starter. Official Marketing Hub Professional is a different band than official Brevo Standard or official ActiveCampaign Plus.
Official billing, cancellation, and transactional email notes
Official FAQ: you choose a monthly or yearly commitment when you sign up, and the vendor says there are no hidden fees; you can sign up for a plan or purchase credits as needed. Official FAQ on payment: charges are by credit card through Adyen, or by PayPal; a monthly subscription period is 30 days, billed at the beginning of each period; email and SMS credits are charged at purchase; statements are in the account.
Official FAQ: you can cancel at any time from the account. Data can remain stored if you want to return, or the vendor can delete records on request. Official FAQ also describes a dedicated IP as a way to send campaigns using your domain and your own signature — that is official product copy, not a price we recorded, so this article does not invent a dedicated-IP dollar figure.
Official FAQ: transactional email features, including REST APIs, SMTP, outbound webhooks, and unlimited log retention as listed, are available on all Brevo plans. That official inclusion is a reason some developers stay on Brevo even when a mid-market automation tool looks close on marketing-plan price. Official ActiveCampaign publishes its own API and automation story on a contact-tier catalog; we are not treating the two official developer surfaces as identical.
If you send far above official Starter's “from 5,000 emails a month,” do not assume official Starter still applies. Official Professional starts at a much higher official send floor (150,000 emails) and a much higher official price. Confirm the official calculator for bands between those cards rather than interpolating a price Brevo did not print on the public cards we recorded.
Official prices, compared carefully
The table uses each vendor's official entry at the band that vendor actually publishes. It is not a single 1,000-contact matrix.
| Official item (13 Nov 2026) | Published price | Official volume rule we recorded |
|---|---|---|
| Brevo Free | $0 | Up to 300 emails/day after sending approval (official FAQ) |
| Brevo Starter | $9/month or $97/year | From 5,000 emails/month |
| Brevo Standard | $18/month or $194/year | Confirm the live calculator; public card emphasized automation and testing, not a second send floor in the copy we recorded |
| Brevo Professional | $499/month or $5,389/year | From 150,000 emails/month; 10 seats |
| ActiveCampaign Starter at 1,000 contacts | $19/month or $15 yearly-billed | 10,000 sends/month (10×) |
| ActiveCampaign Plus at 1,000 | $59/month or $49 yearly-billed | 10,000 sends/month |
| MailerLite Comfort at 1,000 subscribers | $19/month or $17.10 yearly-billed | 10,000 emails/month (10× tier ceiling) |
| Mailchimp Essentials at 500 contacts | $13/month | 5,000 sends/month |
| Kit Creator at 1,000 subscribers | $33/month or $390/year | Official FAQ: no sending limits |
Compare ActiveCampaign's official quote
Affiliate link: we may earn a commission if you buy through this link. You pay the same price.
Related: ActiveCampaign alternatives, ActiveCampaign vs Mailchimp, Kit (ConvertKit) alternatives.
FAQ
Is Sendinblue the same as Brevo?
Official Brevo site copy directs people looking for a Sendinblue page to brevo.com. This article treats Brevo as the current official product name and covers both search terms. Confirm any remaining Sendinblue billing references in your own account against official Brevo terms.
Is ActiveCampaign cheaper than Brevo?
It depends on the official plans. Official Brevo Starter ($9 a month or $97 a year) is below official ActiveCampaign Starter. Official Brevo Standard ($18 or $194 a year) is close to official AC Starter at 1,000 contacts. Official Brevo Professional ($499 or $5,389 a year) is far above official ActiveCampaign Plus or Pro at 1,000 contacts, and it is framed from 150,000 emails a month with 10 seats — not a like-for-like row. Confirm how Brevo's official calculator bills your usage.
Do you offer a Brevo or ActiveCampaign coupon?
No. Official Brevo yearly −10% copy and official PAYG credits are vendor offers. This site does not publish coupon codes.
Does official Brevo charge on contacts or on emails?
The public cards we recorded were framed around monthly email amounts, plus an official Enterprise mention of 1 million-plus contacts. Confirm the live official calculator for your account. This article does not invent a contact cap for Starter or Standard.
Sources and method
Checked November 13, 2026 (America/Denver): Brevo pricing and official FAQ on that page; official site copy directing Sendinblue page requests to brevo.com; ActiveCampaign pricing and official USD catalog; MailerLite pricing; Mailchimp pricing; Kit pricing.